Blow your loads

Tonight's episode of the Apprentice was very entertaining which started to show some flaring up between some of the candidates. 

Tonight's task saw the two teams having to come with an idea for a free premier magazine.  So team Venture headed up by Jim thought of a magazine that would appeal to older people which was called Hip Replacement, which was a play on words, saying out with the old in the new, but of course the name was ridiculous and didn't send out the right signal to people it was aimed at! Basically they were implying your hip is ancient get a new one!! I could see what they were getting the idea is to show that older people don't like to be classed into a stereotype and to show they can be more "hip" than what is percieved.  But when they pitched it to the advertising companies they just didn't take to it at all and were thoroughly bemused by the title. 

Team Logic managed by Natasha focused on going for a lads magazine for young guys who work in business and it was to do with the whole work hard, play hard theme, they called the mag Covered.  To be fair I quite liked the cover, which maybe had something to do with the busty chick with the phone with the worker's helmet.  However the mag's headline on the front cover "How to blow your load" did sound a bit too close to well... blowing your load while looking at one of these magazines!  So again it did send out the wrong signals to their customer base and it seemed to be a lame throwback to the 1990s magazines such as Loaded.

Nonetheless in the boardroom it was down to the sales figures that the ad companies were willing to give out to for both magazines and in the end team Logic lead by Natasha were the winners, with much more sales than the other team.  In the boardroom, team leader Jim showed his true colours by partonisingly calling his team weak and cowardly, and resorted to calling young Susan a little mouse.  I just felt Jim was really out of order in the boardroom, and all he tried to do as Nick so rightly said was to cover his own arse, and he picked on Susan and Glenn who he brought back into the boardroom for his own shortcomings.  Susan did manage to save herself well by making an impassioned defence to Lord Sugar by saying she had started a business of her own at a young age while Jim and Glenn haven't, although she did use the young card a bit too much as an excuse for her lack of opportunity in speaking up for herself, but she did well in the boardroom, where it counts.  However Glenn didn't do well enough in that department and he ended up going.  But again I think Lord Sugar made the wrong decision as I really felt that Jim should have went, as he showed what a sneaky snidey git he is.  He also claims to be a bit of a charmer but he has all the charm of a plank of wood and he never ever smiles!  Yeah he's a real charmer, his only real charm is how he miraculously escaped the firing line in the boardroom, and I don't think he even came across well there either!  And the bit where he said he lead a task and a team whom loved him that failed, come on please, there's nothing loveable about you mate. 

Regardless that's another episode over and that leaves 8 candidates.  Who will win?  Well not Jim for sure, he's too much of a self covering twonk, perhaps Helen stands a very good chance, in fact she has been on the winning team 7 times in a row.  This makes Helen themost successful candidate ever on the programme, she's also a bit of a honey, so she certainly would make for a good winner.  Perhaps also maybe Tom or Leon from the guys would be decent candidates also, and maybe Natasha although she might prove to have more of a fine line in talk, although she has to her credit got stuck in over the last few weeks.  Which reminds me of one of Lord Sugar's best lines from tonight's episode where he says to Jim "I've forgotten about bullshit you've haven't even learnt yet!".

Anyway I'll look forward to the next episode where the candidates travel to France for their next task.  One of the clips was really funny as Susan in a panel room asks "Do the French like their children?".  Class.

So that's it for now.